get tapped in
This seems like a fitting
post for Friday. “Get Tapped In” is the slogan for a truly innovative company,
iPourit.com. iPourIt is a unique patent pending technology that allows the
customers of a bar to pour their own beer with the use of wristbands to monitor
how many ounces have been poured. Crazy cool, huh? You know what else is crazy cool?
When ingenious owners like Brett Jones trust you to design their brand.
How does it work?
From the site: When a customer enters the bar, the bartender swipes their ID
and credit card at the management workstation. They are then given a uniquely
encoded RFID wristband. As soon as a customer touches a tap handle, their
wristband ID is read and several checks are instantly done to validate the
wristband. The valve is then opened and allows the beer to be poured. The
customer can pour as little or as much as they want and the exact number of
ounces poured are automatically added to their tab.
The system has
configurable controls to limit the number of ounces that can be poured in a
given amount of time. Once the limits are reached the customer can visit with a
bartender again who can make a decision to allow more ounces to be consumed or
cut them off.
iPourIt has an
online website for customers to visit that will show them their history of
pours from every bar they have visited. They can rate beers which will offer
them suggestions for other beers to try. Bars can target market to customers
based on their pouring and rating history. The site also allows someone to
search for a beer nearby and even prepay for a pint online that reserves it at
a local bar.
Thank you Brett for
trusting me with your brand. Cheers to you!
