may the fourth be with you


Love this print from After Nine to Five. Happy Star Wars Day!

get tapped in


This seems like a fitting post for Friday. “Get Tapped In” is the slogan for a truly innovative company, iPourit.com. iPourIt is a unique patent pending technology that allows the customers of a bar to pour their own beer with the use of wristbands to monitor how many ounces have been poured. Crazy cool, huh? You know what else is crazy cool? When ingenious owners like Brett Jones trust you to design their brand.

How does it work? From the site: When a customer enters the bar, the bartender swipes their ID and credit card at the management workstation. They are then given a uniquely encoded RFID wristband. As soon as a customer touches a tap handle, their wristband ID is read and several checks are instantly done to validate the wristband. The valve is then opened and allows the beer to be poured. The customer can pour as little or as much as they want and the exact number of ounces poured are automatically added to their tab.

The system has configurable controls to limit the number of ounces that can be poured in a given amount of time. Once the limits are reached the customer can visit with a bartender again who can make a decision to allow more ounces to be consumed or cut them off.

iPourIt has an online website for customers to visit that will show them their history of pours from every bar they have visited. They can rate beers which will offer them suggestions for other beers to try. Bars can target market to customers based on their pouring and rating history. The site also allows someone to search for a beer nearby and even prepay for a pint online that reserves it at a local bar.
Thank you Brett for trusting me with your brand. Cheers to you!

from soup to nuts at Table7

I’ve been wanting to post about Table7 Events, Inc. for quite some time now. Stephanie L. Hassan came to me in October 2011 in need of a complete brand – from logo to web – for her Fullerton, CA event planning company. Little did I know that this was about to become one of my all-time favorite branding projects – from start to finish.

Stephanie is so much more than an event planner. She is a wedding coordinator, corporate event planner, and event stylist. She is a crafty lady who embraces DIY projects and turns the ordinary into the extraordinary. She is trendy, honest, creative and inventive – all qualities that any bride or client (or graphic designer for that matter) would love. 
After we created a logo, watermark, color palette, background patterns, business card, postcards, splash page and website, Stephanie took her brand to the next level with a custom blog on blogger. I already love her stylish posts and DIY instructions! 

Thank you Stephanie for trusting me with your vision and developing your brand.
A toast to Table7 for years of success!

And if you are in the market for a new identity or brand make-over, give me a shout and I will be more than happy to give you a quote. I absolutely love branding...

go on...be a (social) tease


If you haven’t heard of the Social Tease line of shirts yet, you need to be checking out this site. Orange County local, Nancy Chapman, is the creator and sole proprietor of Social Tease. Social Tease’s mission is giving back one tee at a time by donating 25% of the proceeds from the profits of each tee to animal rescue and conservation groups” and they do this through great design and faboulous shirts. Nancy asked if I would design a couple of shirts (Cougar and Puppy Love) for her t-shirt line as well as designing her Big Cartel website, I “pounced” at the opportunity.

From the site: Social Tease is a lifestyle brand designed to make a positive difference. Founded by Nancy Chapman, a lifelong animal lover with sartorial flair to spare, Social Tease is the inspired result of her twin passions for environment and fashion.
Nancy’s volunteer work at a local animal shelter motivated her first line of Tee’s, “Save A Life, Adopt A Pet.” Working with like-minded designers who embraced her vision of making a difference, Social Tease came to be with six designs which include the most popular – “Prejudice is the Pits.” Notable for their stylish designs and positive, pro-active messages, Social Tease has been embraced by a growing audience of socially conscious clients of all ages.
Thank you Nancy for letting me work with you and your inspiring brand! And although my recent birthday may suggest otherwise, I have never really considered myself a Cougar…but for you…I’ll be a Cougar who makes a difference.

You can find Social Tease at www.socialtease.org and 
It’s retail therapy that makes you feel good for giving back. 


brand new: produce wellness


Southern California Holistic Health Counselor Jennifer Barnett needed a new look to launch her coaching business and website, Produce Wellness (love the name by the way). Naturally, she came to My Design Booth. Well, maybe not naturally, but I can play with words too. She wanted to give her new brand identity a retro feel that resembled an illustrated label you would see on a fruit crate. I designed script-based logos and supported them with produce images, and I think the final version is clean and fresh.

And hey, it's the new year and time to make those healthy resolutions. Contact Jennifer and learn how a health counseler (or coach) can help you to improve your health and happiness. Or just visit her site, www.producewellness.com. Jennifer has great info, tips and recipes to help you feel your best this year! 
Produce Wellness Final Logo 
Produce Wellness Concept Logo
Produce Wellness Concept Logo
Produce Wellness Concept Logo

a brand new photo creations by heather

Late last year I completed a logo redesign for the amazing photographer, Heather Wulfemeyer of Photo Creations by Heather. I could hardly wait to share with you her new logo, a few concept logos, a tri-fold CD card, and an exclusive Holiday Card for 2011. If you are in the Southern California area and need a fabulous photographer, I can think of no one better. Heather and her photography are breathtaking!
Photo Creations by Heather Final Logo
Photo Creations by Heather Logo Concepts 
Photo Creations by Heather Logo Concept
Photo Creations by Heather Logo Concept
Photo Creations by Heather Logo Concept
Photo Creations by Heather Exclusive 2011 Holiday Card Design
Photo Creations by Heather Tri-Fold CD Holder

happy new year baby!


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